1. Information we collect

Contact details: name, email, phone, address, city, state, ZIP.

Project details: roof type, issues, photos/attachments, notes.

Booking & communications: appointment date/time, messages, call recordings where permitted, SMS/email interactions.

Usage data: IP address, device/browser, pages visited, referring URLs, and actions taken (via cookies, pixels, analytics).

Lead source & advertising data: UTM parameters, ad clicks/impressions, form conversions.

Payment data (if applicable): processed through third-party processors; we do not store full card numbers.

2. How we use information

Provide quotes, schedule inspections, deliver roofing services, and customer support.

Send transactional messages (confirmations, updates) and, with consent, marketing messages (email/SMS).

Improve our site, services, and safety; detect fraud and abuse.

Comply with legal obligations and enforce agreements.

3. Legal bases (where applicable)

Performance of a contract (providing quotes/services).

Legitimate interests (site security, service improvement, non-intrusive marketing).

Consent (cookies/analytics/advertising, SMS/email marketing).

Legal obligations (tax, accounting, safety).

4. Cookies, analytics, and ads
We use cookies and similar technologies for core functionality, performance, and advertising (e.g., Google Analytics/Ads, Meta, TikTok). You can manage preferences via our cookie banner and browser settings. For Google services, we may use Consent Mode so tags respect your choices.

5. Sharing of information
We share information with trusted providers that help us operate our business, such as:

CRM/automation & form hosting (e.g., GoHighLevel),

Call/SMS & tracking (e.g., SmrtPhone/CallTracking),

Analytics/advertising (e.g., Google, Meta),

Payment processors, cloud hosting, email/SMS providers.
We require vendors to handle data securely and only for our purposes. We may disclose data if required by law, to protect rights/safety, or in a business transfer (merger/sale).

6. SMS & email communications
By providing your phone/email, you agree we may send transactional messages about your requests. Marketing SMS/email is sent only with your consent. SMS frequency varies; Msg & data rates may apply. Reply STOP to opt out, HELP for help. Opt-outs don’t affect essential service messages.

7. Data retention
We retain personal data only as long as necessary for the purposes above, to meet legal obligations, resolve disputes, and enforce agreements.

8. Your choices & rights

Access, correct, or delete your data (subject to legal exceptions).

Opt out of marketing emails (unsubscribe link) and SMS (reply STOP).

Manage cookies via the site banner and browser settings.
Contact [EMAIL] for requests. We will verify your identity before fulfilling certain requests.

9. Security
We implement administrative, technical, and physical safeguards. No method of transmission or storage is 100% secure.

10. Children
Our services are not directed to children under 13 (or under 16 where applicable). We do not knowingly collect such data.

11. Region-specific disclosures
If you reside in a U.S. state with privacy rights (e.g., CA/CO/VA), you may have additional rights (access, delete, correct, opt-out of targeted ads). Submit requests to [email protected].

12. International transfers
If data is processed outside your state/country, we use appropriate safeguards permitted by law.

13. Changes to this Policy
We may update this Policy. We’ll post the new date above. Material changes will be highlighted.
14. Questions or requests: [email protected], +1 202-991-8866, 1255 Union Street NE, 7th Floor, Washington, DC 20002.